Analysis of Existing Website: $4875

For existing websites, we offer the following 12-point deep analysis and recommendations package. An investment of $4875.00 gets you everything below, including a detailed plan of action with concrete steps you can take to start improving your website immediately. You also get one hour of telephone consulting with Bill Vaughn, Chief ClickScientist, to clarify details, offer additional guidance, and answer any questions you might have.

1. Web analytics software installation/configuration

• install Google Analytics on your website
• identify KPIs and their baseline values
• identify extended KPIs
• goal formalization and valuation
• set up funnel reports
• set up daily reporting

2. Competitive analysis of top two competitors

• list of important directories the competing website is listed in
• list of major search engines the competing site is ranked in, and keywords for which it ranks in the top 20
• overview of competing website's revenue streams
• review of on-page factors of competing site (how well optimized it is)
• list of top 500 backlinks for competing site
• link neighborhood analysis of competing site
• content/theme analysis of competing site

3. Online market research for your website's subject

• competitive landscape overview for your subject
• identify your website's main theme and semantically-related subthemes compared to your market
• examine your industry's online market saturation, growth potential, and trends

4. Keyword/ranking analysis

• list of keywords for which your website currently ranks well (in top 10 of major search engines)
• list of keywords for which your website could rank better (in top 11-50 of major search engines)
• list of top 50 keywords for which your site does not rank significantly, but can (long tail keywords) 

5. Traffic analysis

• identify traffic leaks
• visitor segmentation and comparison
• traffic sources comparison
• value analysis (profit per click by source)
• geo-analysis
• benchmarking of your website compared to other sites in your vertical market
• visitor behavior analysis

6. Content/theme analysis

• assessment of how well your website's content fits its subject
• create a formal taxonomy for your website
• analysis of current content base compared with keyword list identified as optimal for subject
• recommend specific pieces of content to create on various related topics

7. Website structure analysis

• create search-engine friendly XML sitemap
• on page factor analysis
• internal link structure analysis
• keyword density analysis
• file naming analysis
• organizational analysis
• topicality assessment
• geographical targeting analysis

8. Link neighborhood analysis

• list of outbound links from your website with unwise/questionable links flagged
• list of inbound links to your website
• C class analysis of sites linking to your site
• list of anchor text used to link to your site

9. Directory/hub check and submission

• check important topical directories for links to your site that are also hub sites
• manual submission of website to appropriate areas of 5 most important hub directories (NOT a mass submission for links!)

10. Revenue stream analysis 

• inventory of current profit centers
• prioritized list of potential profit centers and what it will take to activate them

11. Assessment of your website's current status / prospects for improvement

• easy-to-understand, 3-page summary report of findings
• explains key concepts and research results in plain English
• honest assessment of your website's prospects for organic traffic growth in its market niche

12. Detailed plan of action and continuing services

• prioritized list of 250 best potential websites from which to seek backlinks, plus strategies for successful link negotiation
• list of outbound links that should be removed
• plan for your optimal thematic internal linking ("silo") structure based on your current and potential content within your subject area
• prioritized list of content you should create on specific topics for linkbait
• list of on page factors to change
• one month of daily rankings reporting (comparing your website and your top 20 competitors)
• one hour of phone consulting with Bill Vaughn, CEO and Chief ClickScientist, to discuss anything you want (additional hours billed at $250/hour)
• everything you need to take immediate action to improve your website's traffic and search engine rankings

Package upgrade options:

Web analytics:

• from Google Analytics to Clicklab - $249 one-time setup fee plus $249/month per 100,000 pageviews
• from Google Analytics to ClickScience Web Analytics - contact us
• set up periodic reports for extended KPIs - $999 plus a web analytics software upgrade

Competitive analysis:

• from top two competitors to top five - $1125
• from top two competitors to top ten - $2795
• from list of top 500 backlinks for competing sites to top 1000 - $100 per competing website

Keyword analysis:

• from top 50 long tail keywords to top 100 - $125
• from top 50 long tail keywords to top 200 - $350

Directory check/submission:

• from submission to 5 most important directories to 10 most important directories - $175

Revenue stream analysis:

• Include PPC bid analysis, if applicable - $625

  analyze current bids in light of market prices for keywords and actual value derived from the keywords

  recommend bid adjustments

  recommend keywords and bids to try

Plan of action:

• from 250 websites from which to seek backlinks to 500 - $249
• from 250 websites from which to seek backlinks to 1000 - $695

Contact us if you would like to apply for this service package. You might also be interested in viewing the rates for our ongoing Internet marketing services.