Pre-Build and Early Stage Website Planning
ClickScience is available to advise you on structure, content, and growth strategies for your new site. Armed with a robust set of research tools, we can help you identify your best market niche, shape your website to perform in that area, and schedule your website's future growth.
Our primary objective is to help your website develop organic traffic (free traffic) through precision niche targeting. Organic traffic is reliable and sustainable, and will increase over time if your site is managed properly. Due to the conservative nature of search engine algorithms, new websites will tend to see little organic traffic for some time, but if you follow our recommendations you can expect to see a handsome return on your investment.
We will not build your website for you but will expertly advise your development team in the following areas prior to and during the build:
Online market research
How well do you know your online market niche and target audience? To avoid surprises down the road, it's best to do serious research before you invest in design and building. Our ClickScientists will closely examine many factors to identify the market niche in your subject area with the best profit potential for your website, so you can occupy and exploit it to the fullest extent.
Best keyword identification and semantic theming
To attract free, organic traffic, your website should be planned to fit a semantic theme. We'll identify the core keywords you should focus on for maximum value, help you formalize your site structure to clearly express your theme in a way the search engines will love, and suggest specific content you can create to expand your theme and attract more visitors.
Competitive intelligence/analysis
Knowledge of the competition your website will face is crucial. ClickScience will scrutinize your top competitors, explain how they achieve their ranking results, and help you make a plan of action for joining them in the big leagues.
Search-engine-friendly page-building and linking practices
Your website's internal linking structure, on page factors, and link neighborhood play a big part in determining your rankings in the search engines. We'll help you establish a beneficial linking policy and help ensure that your pages are fully optimized for indexing.
Leveraging the "long tail" potential of your theme and content
In addition to your core set of keywords, there may many more that are thematically related and monetizable. ClickScience will guide your content-creation and link-building efforts by correlating results from multiple keyword database searches to reveal the "long tail" keywords that comprise up to 80% of most organic traffic.
Targeted content creation based on extensive keyword research
With the results of our deep keyword research in hand, we'll identify the high-value, low-competition keywords you should focus on first in your content-creation process. We'll also help you prioritize and schedule the rollout of content that's a perfect fit with your market niche, for maximum profitability.
Revenue stream review and expansion
Your website should have at least one revenue stream, but it's best to diversify. ClickScience will review your current profit plan in light of your market niche and target audience, and make suggestions for improving it. Where possible, we'll also recommend additional revenue streams to make the most of your traffic and increase your bottom line.
Web analytics software installation, setup, and interpretation *
In order to evaluate the behavior of your visitors, monitor your sales campaigns, and conduct traffic and content experiments, it is imperative to use web analytics software on your website. We'll install and configure the right analytics software for your needs and budget, set up scheduled reports, and explain how to interpret data from your website's key performance indicators.
Included in our first analysis and report, you'll find our honest assessment of your website's prospects for the future. Taking into consideration your theme, competition, market, and budget, we'll tell you what level of organic results you can expect to achieve and our estimated timeframe for achieving them. It's important to keep in mind that new websites rarely achieve high rankings until they are at least several months old, especially if they are in a competitive field. Unless you are willing to take chances with your website's future in the search engines, we don't recommend attempting to speed up this process artificially.
ClickScience can help you with strategies for bringing in sales before your website has matured to the point of attracting significant search engine traffic, such as micro-targeted pay-per-click ad buys (driven by our comprehensive keyword and market research). We can also help you plan social media campaigns, schedule regular classified ad postings, and create a pay-for-performance network of complementary partner websites. Contact us to discuss our social media and affiliate program strategies.
After your site has been engineered and created, you may wish to have us advise you on its continuing development in order to ensure rapid, sustained growth. Please see our ongoing website growth and maintenance services list for more details.
It is best to contact us before you begin coding, if possible. This allows us to spend less time making repairs and more time designing for maximum efficiency. "An ounce of prevention is worth a pound of cure," Ben Franklin wrote, and it's as true of website design as anything else.
Want to know more? Check out the details and rates for our pre-build and early stage website planning service package, then contact us.