Ongoing Growth and Maintenance Services
Every website, no matter how well designed and built, needs ongoing maintenance if it's expected to continue to perform. Experienced website operators understand the need for continual investments in competitive analysis, link-building, new content creation, traffic analysis, and experimentation. The dynamic nature of the Internet means constant change, and websites that fail to adapt and expand will fall behind.
As part of our initial analysis of your website, ClickScience includes a detailed plan of action consisting of specific recommendations for improving it. Effectively putting these recommendations into practice may require considerable time, specialized research tools and experience, all of which we can offer you.
ClickScience is available to take charge of your ongoing maintenance and growth needs. We'll follow our own recommendations, carry them out within your budget, and keep you informed with scheduled reports about exactly what we're doing for your website.
Most of our ongoing services are available a la carte, on a monthly basis. Please see our ongoing Internet marketing services rates page to learn more, and then contact us.
We offer the following ongoing services for maintenance and growth:
Themed backlink building
Establishing new backlinks from thematically-related, authoritative websites is one of the most profitable kinds of maintenance you can perform. We take this from an art to a science, seeking links on your behalf only from established websites in your subject area as revealed by our research. We don't do mass mailings, automated link requests or link exchanges, just personal negotiation. In our experience, it's the only effective approach.
Targeted content creation
Websites offering useful content on a specific subject will attract backlinks from related sites and visitors interested in that subject. Starting with research on your topic, market, and keywords, ClickScience creates high-quality written content specifically engineered to attract the audience that best fits your target demographic. We'll ensure that new content is rolled out on a continual basis, with a totally natural appearance.
Social media campaigning
Social media websites, such as Digg, YouTube, and Craigslist, can provide massive, targeted traffic to your website. However, cultivating these sources requires experience and a serious investment of time. ClickScience provides ongoing services (such as scheduled postings to Craigslist) to mine these rich veins of traffic for you.
Traffic analysis and rapid response monitoring
With the web analytics software installed on your website, we'll monitor your key performance indicators and keep a close watch on your traffic trends. When we see a traffic issue, we'll take quick action to diagnose and address it. We'll also use this software to assess the value of your various traffic sources and track how your visitors are actually using your website, so you can enhance your customer satisfaction and your profits.
Multivariate analysis and other experimentation
Our ClickScientists can also perform ongoing experiments to simultaneously test multiple versions of new content for effectiveness in achieving your specific goals (this is known as A/B or split testing). Similar statistical principles can be applied to assess the quality of incoming traffic from different sources. Our technology allows us to isolate or cluster many variables, allowing us to take a truly scientific view of your website.
ROI maximization
Our primary focus is on your bottom line. Using our rich software toolset and years of experience, we'll develop strategies for reducing your costs and maximizing your revenue. We'll search out opportunities for creating additional profit centers for your site, set up and maintain a pay-for-performance affiliate program, and take every opportunity we find to squeeze more value from your online investment.
Pay-per-click campaign management and fraud detection
If approached with care and competence, pay-per-click advertising can be an effective and profitable marketing strategy for many websites. ClickScience is available to handle all your ongoing PPC needs, including campaign planning, creation, and bid management. We use automated keyword bid adjustments to keep your PPC spend in line with your budget, and also offer fraud detection and scheduled PPC refund services.
Search engine management
Although organic traffic from search engines is technically free, it takes an investment of time and attention to build and maintain it. We'll stay on top of your website's relationship with the search engines, continually optimize your pages, and vet your new content and linking initiatives to help protect your site's brand and reputation from undeserved ranking penalties.
Lead generation
If you're looking for qualified leads in any field, ClickScience can work on your behalf to produce them. We can do this independently of your main website if you prefer, working with you to prepare customized lead-generation forms on stand-alone websites that pass on the lead data they collect directly to you. We can also scrub/verify your leads and extract demographic data prior to sending them to you, if you like.
Most of our ongoing services are available a la carte, on a monthly basis. Please see our ongoing Internet marketing services rates page to learn more, and then contact us.