Analysis / Improvement of Existing Websites
It's a fact: most websites, including profitable ones, are not living up to their full traffic and profit potential. The Internet is not a static environment — competitors, search engine algorithm changes, and ever-evolving social media and content platforms guarantee it. If you don't make a habit of actively expanding and marketing your website, its market share is probably eroding. Even if you think you're doing well, wouldn't you like to do better?
Happily, there's a lot you can do to boost your traffic numbers and your bottom line. ClickScience can help.
We begin, of course, with research. We will deploy our range of powerful software tools to discover everything you need to know about your online market space, your competitors, and your website's strengths and shortcomings. At the end of our analysis, we will present you with a detailed report and a specific plan of action.
ClickScience will undertake extensive research and analysis on behalf of your website in the following areas:
Online market research and competitive intelligence
What is your specific niche, who are your top competitors in that niche, and why do they perform so well? Who is your target audience, what are they looking for, and how can you help them discover your website? We'll answer these questions to help you know your market better.
Keyword research and identification
On which keywords do you focus your content-creation and link-building efforts? The most profitable keywords in your niche might not be what you think they are. ClickScience mines multiple keyword sources to uncover the so-called "long tail" keywords that can provide up to 80% of your total traffic and sales.
Website traffic analysis
We'll install appropriate web analytics software to understand your website's traffic flow. We will identify traffic leaks, perform visitor segmentation, formalize your goals and the paths to reach them, geo-analyze your traffic, and identify/rate your site's key performance indicators.
Content and semantic theme analysis
Our ClickScientists will examine your website's existing content base, match it against our identified target keyword space, and recommend the creation of specific pieces of content to fill the gaps. We will clarify your site's optimal semantic theme so you can better fit your market niche.
Website structure analysis
Is your website's structure as clear and specific as it can be? Can search engines (and your visitors) find what you want them to find? We'll do a full analysis of your website's on-page factors and internal linking structure and let you know where there is room for improvement.
Link neighborhood analysis
Your website's reputation (which directly influences your search engine rankings) is largely determined by links, both to and from your pages. ClickScience will identify and rate your link neighborhood and help guide you to a better one.
Revenue stream analysis
How does your website make money? Have you considered adding additional profit centers to your site? We will take an inventory of your website's revenue streams and look for new ones to synergize with those you already have.
To see more details and see our rates for this service, please visit our rates page for our analysis and improvement of existing websites service package.
After we've made our recommendations, we remain available to carry them out for you, if you like. Learn more about our ongoing website growth and maintenance services, explore our service rates, then contact us.