PPC Management / Fraud Detection / Loss Prevention

If you are purchasing pay-per-click (PPC) advertising, or are considering it, it is imperative to have a system in place for evaluating the quality of the clicks you're buying. According to evidence cited in a recent study from the University of Southern California:

  • up to 28% of paid clicks are fraudulent
  • it is not in the economic interest of the search engines to prevent clickfraud

The PPC industry currently has no set of standards for measuring click quality, leaving website operators to their own devices when it comes to objective clickfraud auditing. Although it is quite possible to obtain refunds for fraudulent clicks, success requires not only detection of the fraud, but collection and assembly of evidence and persistent negotiation. The PPCs will not detect the fraud for you, nor will they give refunds without solid proof. Can you afford to throw away a quarter of your advertising budget?

ClickScience provides loss prevention consultancy to evaulate your paid click quality, audit your logs for clickfraud, and engage the PPCs on your behalf to seek any refunds you may be due. If you like, we can perform these services on an ongoing basis so you can be sure that your PPC ad spend is continually optimized. We can also help you explore cost-per-action (CPA) options, which are generally recognized to yield a greater ROI than PPC.

ClickScience provides: 

Web analytics software installation, setup, and interpretation

Ongoing pay-per-click campaign management

Scheduled PPC refund negotiation

Click here to learn more about our rates for these PPC services. 

Depending on your needs and circumstances, we may be able to offer you additional computer forensics services. Contact ClickScience today!