Internet Marketing Glossary

Definition: Linkbait

Linkbait is content created with the intention of attracting more links and by extension, better rankings in the search engines for specific keywords. Linkbait can be any kind of content, and your visitors must find it fun, informative, or useful if you expect to get results. Examples of linkbait include free online tools, articles, games, entertaining blog posts, advice columns, and anything else you can create cheaply or already have.

Linkbait, in other words, is what we used to call content.

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