Internet Marketing Glossary

Definition: Content

Content doesn't really need a definition, does it? It's whatever you put on your website for the use of your visitors, be it video, blog posts, articles, images, games, applets, etc. Obviously, your website's content offerings should not be limited to your sales pages and should provide something of value to your visitors. It's also important to note that your content must be text-rich in order to rank well in the search engines for competitive keywords. Whatever smorgasbord of content types you provide, make sure to include plenty of topical, descriptive, useful text.

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